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Many store owners pick a Shopify theme based on the demo.
This is a mistake.
A demo store looks great. But looks are not everything.
Some themes are hard to change. Some slow down your site. Some break as your store grows.
Pick a theme for your business model. Different themes have different strengths.
Check these points:
- Page load speed.
- Mobile view.
- Ease of customization.
What do you look for in a theme?