𝗔𝗽𝗽 𝗦𝘁𝗼𝗿𝗲 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 𝗔𝘀 𝗔 𝗚𝗿𝗼𝘄𝘁𝗵 𝗟𝗲𝘃𝗲𝗿

𝗔𝗽𝗽 𝗦𝘁𝗼𝗿𝗲 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 𝗔𝘀 𝗔 𝗚𝗿𝗼𝘄𝘁𝗵 𝗟𝗲𝘃𝗲𝗿

Use your release pipeline to grow your app.

App stores reward apps with frequent updates. This sends a signal to the algorithms.

Weekly releases help you find more users. Teams shipping weekly often beat teams shipping monthly.

Track these signals in your pipeline:

• Submission frequency: Shows the app is active.
• Binary size: Smaller apps have higher conversion rates.
• Metadata updates: Helps your keywords index faster.

Follow this plan:

• Ship a new version every week.
• Set a limit on binary size. If the size grows too much, review it before you submit.
• Update your keywords every week. Replace words with low ranks.
• Use staged rollouts to stop negative reviews.

Shipping weekly is hard. It requires discipline. This discipline makes your code better. Better code leads to better ratings.

Build your pipeline first. Measure your ranks. Ship weekly.

Source: https://dev.to/software_mvp-factory/app-store-review-time-as-a-hidden-growth-metric-18e7