𝗔𝗜𝗥𝗕𝗡𝗕 𝗔𝗡𝗗 𝗧𝗛𝗘 𝗖𝗘𝗥𝗘𝗔𝗟 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬
They had $40 left in the bank. Three years of work produced zero profit. Investors stopped answering their calls. Founders Brian and Joe faced total collapse. They refused to quit. They bought bulk cereal. They designed custom boxes for political candidates. They sold these boxes for $40 each. The cereal business raised $30,000. This cash kept the lights on. It gave them time to refine their platform. Today Airbnb is a global giant. They survived long enough to win.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Cash flow is the oxygen of survival. What is your Plan B to keep the lights on?