๐ง๐ต๐ถ๐ ๐ ๐๐ ๐ฆ๐๐๐ฑ๐ฒ๐ป๐ ๐๐ฟ๐ผ๐๐ด๐ต๐ ๐๐ฎ๐ฑ๐ฎ๐ธ๐ต ๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ ๐ง๐ผ ๐๐ป๐ฑ๐ถ๐ฎ
Thinles Singhey started a business from a simple holiday talk.
He found a wild berry in the Himalayas. This berry is sea buckthorn. It has a GI tag.
He built a brand called Jimpo. He now brings Ladakhi flavors to the whole country.
His story shows how to turn local resources into a national brand.
Key lessons from his journey:
- Listen to local conversations.
- Find value in your own backyard.
- Use local products with special origins.
- Turn a hobby into a scalable brand.
His work puts Ladakh on the food map.
Optional learning community: https://t.me/GyaanSetuBharat