𝗦𝗟𝗔𝗖𝗞: 𝗧𝗛𝗘 𝗕𝗬𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗪𝗜𝗡
Stewart Butterfield built a game called Glitch. He spent years on it. The game failed. Users ignored it. The company lost millions.
Butterfield looked at his internal tools. His team used a custom chat app to work. It replaced email. It solved their communication problem.
He killed the game. He sold the tool. Slack became the standard for business communication. Salesforce bought it for 27 billion dollars.
The failure funded the success.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Your byproduct is often your real product. What are you ignoring in your current process?