๐๐๐ฅ๐๐ก๐ ๐๐ก๐ ๐ง๐๐ ๐๐๐ฅ๐๐๐ ๐ฆ๐ง๐ฅ๐๐ง๐๐๐ฌ
Two founders had $40 in their bank account. Their startup was dying. The idea for a home sharing platform failed to attract users. Investors refused to write checks. Debt piled up. They refused to quit. They bought massive amounts of cereal boxes. They designed custom boxes for Democratic and Republican candidates. They sold these boxes for $40 each. The cereal business earned $30,000. This cash kept the lights on. This cash allowed them to build the product correctly. Today Airbnb is a global leader. They survived by finding revenue in the wrong places.
๐ก ๐ง๐ต๐ฒ ๐๐๐ฎ๐ฎ๐ป๐ฆ๐ฒ๐๐ ๐๐ป๐๐ถ๐ด๐ต๐: Cash flow is more important than your original business model. Will you pivot to survive?