𝗔𝗜𝗥𝗕𝗡𝗕: 𝗧𝗛𝗘 𝗖𝗘𝗥𝗘𝗔𝗟 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬
They had $40 left in the bank. Three years of work yielded zero profit. Investors ignored their emails. The founders faced bankruptcy. They refused to quit. They bought bulk cereal. They designed custom boxes for Obama and Cap'n Crunch. They sold these boxes for $40 each. They raised $30,000 to keep the lights on. That cash bought them time. Time allowed them to fix their product. Today Airbnb dominates global travel. They funded their dream with breakfast food.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Cash flow is the oxygen of survival. What is your fallback plan?