𝗔𝗜𝗥𝗕𝗡𝗕 𝗦𝗔𝗩𝗘𝗗 𝗕𝗬 𝗖𝗘𝗥𝗘𝗔𝗟

𝗔𝗜𝗥𝗕𝗡𝗕 𝗦𝗔𝗩𝗘𝗗 𝗕𝗬 𝗖𝗘𝗥𝗘𝗔𝗟

They had $40 left in the bank. Three years of work produced zero profit. Investors stopped answering their calls. The founders faced certain bankruptcy. They did not quit. They bought bulk cereal. They designed custom boxes for the 2008 election. They sold them for $40 a box. They made $30,000 in cash. This cash kept the lights on. This cash bought them time. Today Airbnb is a global giant. They survived long enough to find their market.

💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Survival is the most important metric in early stage business. Will you do whatever it takes to stay in the game?