๐๐ ๐๐ ๐ฆ๐บ๐ฎ๐น๐น ๐ฃ๐ฎ๐ฐ๐ธ๐ ๐๐ฎ๐ถ๐ป ๐ง๐ฟ๐ฎ๐ฐ๐๐ถ๐ผ๐ป ๐ถ๐ป ๐๐ป๐ฑ๐ถ๐ฎ ๐ฎ๐ ๐ฃ๐ฟ๐ถ๐ฐ๐ฒ๐ ๐ฅ๐ถ๐๐ฒ
Indian shoppers are buying more small packs of daily goods. The shift comes as monthly budgets feel pressure from higher prices linked to the US-Iran conflict and rising crude oil costs.
Sales of packs priced between Rs 5 and Rs 20 are growing faster than larger packs across several categories. These include edible oils, biscuits, soaps, detergents, shampoos, and staples.
- Small pack sales expanded 4 to 10 percentage points faster since April compared with the January to March quarter
- Companies raised prices by 4 to 10 percent since April
- Many firms are cutting grammage in smaller packs to keep popular price points stable
AWL Agri Business reported strong demand for 200 ml and 500 ml edible oil packs this quarter. The company added new production lines for these sizes. Executive Deputy Chairman Angshu Mallick said sales of smaller packs grew 8 to 10 percent higher this quarter than the last one.
Parle Products saw packs priced up to Rs 20 grow 3 to 4 percentage points faster than bigger packs in the past two months. Vice President Mayank Shah noted the trend is stronger in urban and semi-urban markets. Rural buyers have long relied on low-unit packs.
Britannia Industries also saw movement toward lower-priced items. Managing Director Rakshit Hargave said Rs 5 and Rs 10 packs now account for 60 to 65 percent of total sales. He pointed to inflationary pressure from the Middle East conflict.
Small packs make up 30 to 60 percent of sales in most FMCG categories. At Dabur, they represent about 30 percent of business. CEO Mohit Malhotra said Dabur has started reducing grammage in Rs 10 and Rs 20 packs because price hikes at those levels are not workable. Companies had increased grammage after the GST cut last September while holding prices flat.