𝗧𝗛𝗘 𝗚𝗟𝗜𝗧𝗖𝗛 𝗣𝗜𝗩𝗢𝗧

𝗧𝗛𝗘 𝗚𝗟𝗜𝗧𝗖𝗛 𝗣𝗜𝗩𝗢𝗧

A failed video game created a billion dollar company.

Stewart Butterfield built Glitch. It was a massive online world. The game failed. Users vanished. The dream died.

The team communicated through a custom internal chat tool. They hated email. They loved their tool. They scrapped the game. They polished the chat app.

Slack launched in 2013. It replaced corporate email. Salesforce bought it for 27 billion dollars.

💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: The byproduct is often more valuable than the product. What tools are you ignoring?