𝗧𝗛𝗘 𝗔𝗖𝗖𝗜𝗗𝗘𝗡𝗧𝗔𝗟 𝗘𝗠𝗣𝗜𝗥𝗘
Stewart Butterfield spent years building a game called Glitch.
The game failed.
Millions of dollars vanished.
The product lacked users.
The company faced total collapse.
The team had one asset.
They built a custom chat tool to communicate.
They hated the game but loved the tool.
They killed the game.
They launched the tool as Slack.
Slack sold for 27 billion dollars.
They found the prize in the trash.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: The solution to your problem is often your actual product. What are you ignoring?