𝗧𝗛𝗘 𝗕𝗜𝗟𝗟𝗜𝗢𝗡 𝗗𝗢𝗟𝗟𝗔𝗥 𝗙𝗔𝗜𝗟𝗨𝗥𝗘

𝗧𝗛𝗘 𝗕𝗜𝗟𝗟𝗜𝗢𝗡 𝗗𝗢𝗟𝗟𝗔𝗥 𝗙𝗔𝗜𝗟𝗨𝗥𝗘

Stewart Butterfield built a massive online game. It was called Glitch. The game failed. Nobody played it. The company spent years and millions on a dead end.

The team used a custom chat tool to communicate internally. They hated email. They loved their own tool. They abandoned the game. They sold the tool instead.

Slack became a multi-billion dollar company. The failure provided the asset.

💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Your byproduct is often your real product. What are you ignoring in your business?