𝗔𝗜𝗥𝗕𝗡𝗕 𝗔𝗡𝗗 𝗧𝗛𝗘 𝗖𝗘𝗥𝗘𝗔𝗟 𝗧𝗔𝗖𝗧𝗜𝗖
They had $40 left in the bank. Three years of work produced zero profit. Investors ignored their emails. The founders faced total failure. They needed cash fast. They bought massive amounts of cereal. They designed custom boxes for the Democratic and Republican parties. They sold these boxes for $40 each. They made $30,000 from cereal. This cash kept the company alive. They survived long enough to build a global empire.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Survival requires unconventional cash flow. What is your fallback plan?