Why I Stopped Writing Landing Page Copy By Hand
Writing landing page copy is slow.
I spent hours trying to write headlines for my API monitoring tool. I wrote three versions. They all felt generic. They were either too boring or too technical.
I tried templates. I read guides. I asked friends. Nothing worked because I could not write fast enough to find the right direction.
I started using AI differently. I stopped asking it for finished products. Instead, I used it as a brainstorming partner to generate raw ideas.
Here is how you can do it:
- Stop using generic prompts.
- Do not ask for "a great headline."
- Ask for a persona.
- Tell the AI which words to avoid.
I tried a prompt where I told the AI to act like a developer. I told it to avoid words like "seamless" or "revolutionary."
The results were better: • "Your API broke. We noticed first." • "Stop guessing about uptime." • "When an endpoint dies, you'll know."
These were not perfect, but they were sparks. I took these ideas and combined them. I used my own judgment to shape the final text.
Three lessons I learned:
- AI provides breadth, not depth. It gives you 50 ideas in seconds. You must spend your time polishing the best ones.
- Your prompt is your bottleneck. A bad prompt creates garbage. A good prompt creates a library of ideas.
- You still need taste. AI often misses the tone. It might suggest something that sounds okay but feels wrong for your audience.
AI is not magic. It is a tool for speed. It allows you to test ten different angles in an hour instead of a week.
I no longer start with a blank page. I start with a 20-minute brainstorming session. This helps me explore the terrain before I write a single word.
How do you write your copy? Do you use AI or write everything manually?
Optional learning community: https://t.me/GyaanSetuAi