𝗧𝗛𝗘 𝗙𝗔𝗜𝗟𝗘𝗗 𝗚𝗔𝗠𝗘
Stewart Butterfield spent years building a video game.
The game failed.
Nobody played Glitch.
The company burned through millions of dollars.
The team used a private chat tool to communicate during development.
They hated the game.
They loved the tool.
Butterfield killed the game.
He sold the chat tool instead.
Slack now serves millions of companies.
The failure funded the success.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Your byproduct is often your real product. What are you ignoring in your business?