𝗧𝗛𝗘 𝗙𝗔𝗜𝗟𝗘𝗗 𝗚𝗔𝗠𝗘
Stewart Butterfield built a video game.
It was called Glitch.
The game failed.
The company went broke.
He shut it down.
But the team had a tool.
They used a simple internal chat system.
They loved the chat more than the game.
Butterfield pivoted.
He launched that chat tool as Slack.
Slack reached 1 million users in months.
It sold to Salesforce for $27.7 billion.
The failure funded the success.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: The side product often solves a bigger problem than the main goal. What are you ignoring in your business?