𝗧𝗛𝗘 𝗔𝗖𝗖𝗜𝗗𝗘𝗡𝗧𝗔𝗟 𝗕𝗜𝗟𝗟𝗜𝗢𝗡

𝗧𝗛𝗘 𝗔𝗖𝗖𝗜𝗗𝗘𝗡𝗧𝗔𝗟 𝗕𝗜𝗟𝗟𝗜𝗢𝗡

Stewart Butterfield spent years building a game.

The game failed.

Players stopped playing.

Investors wanted their money back.

The company faced death.

The team used a private chat tool to communicate.

They hated email.

They realized the tool worked better than the game.

They killed the game.

They sold the chat tool.

Slack changed how the world works.

The byproduct became the product.

💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: The solution to your internal friction is often your best product. What tool are you ignoring?