𝗧𝗛𝗘 𝗙𝗔𝗜𝗟𝗘𝗗 𝗚𝗔𝗠𝗘

𝗧𝗛𝗘 𝗙𝗔𝗜𝗟𝗘𝗗 𝗚𝗔𝗠𝗘

A multi-billion dollar company started as a dead video game.

Stewart Butterfield built Glitch. No one played it. The company spent millions on a product users ignored.

The team used a custom internal chat tool to collaborate. It worked. Butterfield killed the game. He bet the remaining cash on the chat tool.

The tool became Slack. It replaced email for millions of workers. A failure funded a giant.

💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: The side project often hides the real product. Are you ignoring your best asset?