𝗧𝗛𝗘 𝗙𝗔𝗜𝗟𝗘𝗗 𝗚𝗔𝗠𝗘
Stew Stewart built a massive online game. Nobody played it.
Millions of dollars vanished. Years of effort produced nothing. The company faced total collapse.
The team used a custom internal chat tool. They hated email. They loved this tool. They scrapped the game. They sold the chat tool.
That tool became Slack. Salesforce bought it for 27.7 billion dollars. The failure funded the win.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Your side project often hides your main product. What are you ignoring?