𝗧𝗛𝗘 𝗙𝗔𝗜𝗟𝗘𝗗 𝗚𝗔𝗠𝗘

Stewart Butterfield built a massive online game. Millions of dollars went into development. The game failed.

Glitch had no players. The company faced bankruptcy. The product was a disaster.

The team had one useful tool. They built a private chat system to work together. They stopped building the game. They sold the chat system instead.

They called it Slack. It replaced email for millions of companies. The failure funded the victory.

💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: The side project is often the real product. What are you ignoring in your business?