𝗧𝗛𝗘 𝗔𝗖𝗖𝗜𝗗𝗘𝗡𝗧𝗔𝗟 𝗕𝗜𝗟𝗟𝗜𝗢𝗡
Stewart Butterfield spent years building a video game.
The game failed. Players left. The company faced bankruptcy.
The team used a private chat tool to coordinate. They deleted the game. They sold the tool instead.
Slack changed office communication. It sold for billions.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: The side project often hides the real product. What are you ignoring in your business?