𝗔𝗜𝗥𝗕𝗡𝗕 𝗔𝗡𝗗 𝗧𝗛𝗘 𝗖𝗘𝗥𝗘𝗔𝗟 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬
Two founders had zero traction. Their startup was dying. Rent was overdue. Credit cards were maxed out. They faced total bankruptcy. They saw a political opportunity. The US presidential election arrived. They designed custom cereal boxes. They called them Obama O’s and Cap’n McCains. They sold the boxes for $40 each. The cereal business earned $30,000. This cash kept the company alive. It provided the runway to build a global platform. They turned a desperate struggle into a survival fund.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Cash flow is more important than your original vision during a crisis. Will you pivot to survive or die for your idea?