𝗧𝗛𝗘 𝗔𝗖𝗖𝗜𝗗𝗘𝗡𝗧𝗔𝗟 𝗘𝗠𝗣𝗜𝗥𝗘
They spent years building a massive video game. The game failed. Users ignored it. The company lost millions.
The team had one asset. They built a custom chat tool to communicate internally. They loved the tool more than the game. They killed the game. They sold the tool.
Slack reached a billion dollar valuation. The failure funded the win.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Your byproduct is often your best product. Are you ignoring your tools?