𝗔𝗜𝗥𝗕𝗡𝗕 𝗔𝗡𝗗 𝗧𝗛𝗘 𝗖𝗘𝗥𝗘𝗔𝗟 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬
They had $40 left in their bank account. Rent was due. The founders faced total bankruptcy. They looked at their website. Nobody wanted to buy their service. The founders decided to act like entrepreneurs. They bought cheap cereal boxes. They designed custom boxes for political campaigns. They sold these boxes for $40 each. The cereal earned them $30,000. That cash kept the company alive. They stayed in the game. They eventually built a billion dollar empire.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Survival is the most important part of any business strategy. Are you willing to do unglamorous work to stay alive?