๐๐๐ข: ๐ช๐ต๐ฎ๐ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ป๐ด๐ถ๐ป๐ฒ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ ๐ฒ๐ฎ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฌ๐ผ๐๐ฟ ๐๐ผ๐ป๐๐ฒ๐ป๐
Search changed. AI summaries now sit at the top. Users get answers without clicking your link.
This is the GEO problem.
SEO focuses on ranking position. GEO focuses on AI citations.
You see more impressions. You get fewer clicks.
Some queries trigger AI more than others.
- High: Informational (What is X)
- Medium: Comparison (X vs Y)
- Low: Transactional (Buy X)
AI likes clean answers.
- Put your answer in the first two sentences.
- Use lists for facts.
- Use tables for data.
- Use specific dates.
- Remove filler text.
Stop fighting for What is queries. AI wins those. Own the What next query.
If a user learns a rule from AI, they want to act. They move from a definition to a purchase.
Map this path.
- Information page for the AI citation.
- Action page for the click.
If you only have a definition page, you lose. If you have the full funnel, you win.
Check your content:
- Direct answer at the top.
- No long intros.
- Facts in lists.
- Links to action pages.
Build the full funnel.