𝗧𝗛𝗘 𝗙𝗔𝗜𝗟𝗘𝗗 𝗚𝗔𝗠𝗘
Stewart Butterfield built a video game.
It cost millions. Thousands of hours went into Glitch. Nobody played it. The project failed.
Butterfield looked at his internal chat tool. His team loved the tool. They hated the game.
He scrapped the game. He sold the tool. Slack became a multibillion dollar company. A failure created a fortune.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: The byproduct is often more valuable than the product. What are you ignoring in your business?