𝗔𝗜𝗥𝗕𝗡𝗕 𝗔𝗡𝗗 𝗧𝗛𝗘 𝗖𝗘𝗥𝗘𝗔𝗟 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬

𝗔𝗜𝗥𝗕𝗡𝗕 𝗔𝗡𝗗 𝗧𝗛𝗘 𝗖𝗘𝗥𝗘𝗔𝗟 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬

Brian Chesky and Joe Gebbia had zero dollars. Their startup was dying. The founders were deep in debt. They could not secure investment. They faced certain bankruptcy. They saw an opportunity in the 2008 election. They bought massive amounts of cereal. They designed custom boxes for Obama and McCain. They sold these boxes for $40 each. They made $30,000 from cereal sales. This cash kept the company alive. They stayed in the game. They stayed alive long enough to find product-market fit.

💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Cash flow is the lifeblood of survival. Will you do whatever it takes to stay alive?