𝗘𝗺𝗮𝗶𝗹 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗔𝘂𝗱𝗶𝘁: 𝗙𝗶𝘅 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗜𝗻𝗯𝗼𝘅 𝗥𝗮𝘁𝗲
Your campaigns show a 98% delivery rate. Yet, your meetings are not coming in. Open rates are flat. Clicks are low.
The delivery rate is a lie. It shows if your email reached a server. It does not show if it reached a person. Half of those emails likely landed in spam.
An email deliverability audit finds what metrics hide. Use these five layers to fix your placement.
Authentication Audit Authentication is your foundation. Gmail and Outlook use these to verify you. • SPF: Ensure your record includes all sending sources and stays under 10 DNS lookups. • DKIM: Use 2048-bit keys. Ensure the signature is valid in your headers. • DMARC: Move beyond p=none. Target p=quarantine or p=reject to protect your domain.
Sender Reputation Audit Reputation is your score with inbox providers. • Check Google Postmaster Tools. Your domain reputation must stay high. • Watch your spam rate. Keep it below 0.1%. Google penalizes you heavily above 0.3%. • Check blacklists. Use tools to see if your IP is on Spamhaus or Barracuda.
List Quality Audit This is where most senders fail. • Hard bounces above 2% are a red flag. • Verify your lists every 90 days. Email addresses decay by 2% every month. • Avoid scraped or purchased lists. They contain spam traps that kill your reputation.
Infrastructure Audit Technical errors cause intermittent failures. • Check your Reverse DNS (PTR record). It must resolve to your sending domain. • Watch your domain age. New domains under 3 months have weaker signals. • Inspect MX records to prevent silent delivery failures.
Content and Engagement Audit Content determines how recipients react. • Avoid spam trigger words like "free" or "guaranteed." • Keep a healthy image-to-text ratio. • Include a clear, one-click unsubscribe link. • Segment by engagement. Stop sending to people who never open your mail.
Audit before the drop, not after.
Optional learning community: https://t.me/GyaanSetuAi