𝗧𝗛𝗘 𝗙𝗔𝗜𝗟𝗘𝗗 𝗚𝗔𝗠𝗘
Stewart Butterfield spent years building a video game. The game failed. Nobody played it. Millions of dollars vanished.
The team used an internal chat tool to coordinate. They realized the tool had more value than the game. They scrapped the project. They launched Slack.
Salesforce bought the company for 27.7 billion dollars. Success came from a side project.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Your byproduct is often your real product. What are you ignoring in your business?