𝗛𝗼𝘄 𝘁𝗼 𝗪𝗿𝗶𝘁𝗲 𝗮 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗧𝗵𝗮𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝘀
You built a product. You are proud of it. You make a page with a logo, a screenshot, and a button that says "Learn More." Then you send traffic to it. Nobody signs up.
This happens because most founders treat a landing page as a checkbox. The page is not a checkbox. The page is the marketing. It is the moment a stranger decides if you are worth their time or money.
A landing page converts when it answers three questions fast:
- What is this?
- Why should I care?
- What do I do next?
Stop writing for yourself. Your visitors know nothing about you. They trust nothing. They are one tab away from leaving. Your job is to make them feel understood in five seconds.
Follow this structure for your top section:
- A headline that names a specific outcome.
- A subheadline that explains how or for whom.
- A single button with action text like "Start free."
- A visual that shows the product in action.
Avoid vague slogans. Do not say "Reimagine work." Use a formula: [achieve this outcome] without [the pain they expect].
Examples:
- Validate your idea before you waste six months building.
- Ship your first MVP in weeks, not quarters.
The length of your page depends on what you ask for. If you want a free email, keep it short. If you want money, you need more proof. Use testimonials, logos, and clear pricing to build trust.
Use one primary action. Do not ask users to "Book a demo" and "Join a newsletter" at the same time. This creates friction. Pick one goal and repeat that button as the user scrolls.
If your conversion rate is low, do not just change button colors. Look for clarity and trust issues.
- Are you talking about features instead of results?
- Is your headline too generic?
- Are you hiding your price?
Fix these problems and you will outperform your competitors. A good page is an act of empathy. Remove every reason for a stranger to say no.
Source: https://dev.to/sclaydon/how-to-write-a-landing-page-that-converts-4ogf