𝗧𝗛𝗘 𝗨𝗦𝗘𝗟𝗘𝗦𝗦 𝗚𝗔𝗠𝗘
Stewart Butterfield spent years building a game called Glitch.
The game failed. Nobody played it. The company faced bankruptcy.
The team used a custom internal chat tool to communicate. They liked the tool more than the game. They scrapped the game. They polished the tool.
This tool became Slack. Salesforce bought it for $27.7 billion.
💡 𝗧𝗵𝗲 𝗚𝘆𝗮𝗮𝗻𝗦𝗲𝘁𝘂 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Your waste is often your real product. What are you ignoring in your business?